{"id":2331,"date":"2022-01-28T11:21:54","date_gmt":"2022-01-28T04:21:54","guid":{"rendered":"https:\/\/vygallery.com\/?p=2331"},"modified":"2022-11-17T09:46:52","modified_gmt":"2022-11-17T02:46:52","slug":"mona-lisa-immersive-experience-comes-to-france","status":"publish","type":"post","link":"https:\/\/vygallery.com\/en\/mona-lisa-immersive-experience-comes-to-france\/","title":{"rendered":"MONA LISA IMMERSIVE EXPERIENCE COMES TO FRANCE"},"content":{"rendered":"

\"\"<\/p>\n

 <\/p>\n

First it was van Gogh, then it was Monet. Now, it\u2019s Leonardo da Vinci\u2019s\u00a0Mona Lisa<\/a><\/em>\u00a0that will have its own immersive installation. An experience themed around the iconic painting is headed to the Palais de la Bourse in Marseille, France.<\/p>\n

The immersive installation is co-organized by the\u00a0Louvre<\/a>\u00a0and\u00a0Grand Palais<\/a>\u00a0Immersif, a new initiative by the Grand Palais. The show will open on March 10 and acts as a test run for the Grand Palais Immersif team, which is preparing to unveil a new immersive exhibition space following extensive renovations. \u00a0The R\u00e9union des Mus\u00e9es Nationaux-Grand Palais (RMN), which runs the Grand Palais, told the\u00a0Art Newspaper<\/em><\/a>\u00a0in January that the Immersif project has \u201cthe ambition to become a key player in the emerging digital exhibition market,\u201d a cut of which the Louvre would apparently like to share.<\/p>\n

The immersive show will have six components covering different themes, according to a Grand Palais\u00a0blog post<\/a>: the iconic status of the portrait, the 1911 theft of the\u00a0Mona Lisa<\/em>\u00a0and how it was found, the influence of the\u00a0Mona Lisa<\/em>\u00a0on other works, the technique that Leonardo employed to make the famous painting, and a component on the life of the artist himself.<\/p>\n

Tickets for the\u00a0Mona Lisa<\/em>\u00a0experience will cost about $17, which is about how much it costs to go to the Louvre to see the actual painting in person. Still, it\u2019s a bargain compared to the van Gogh immersive experience, where adult tickets go for $36 dollars each. The van Gogh experience has made millions of dollars during its run in North American cities.<\/p>\n

Roei Amit, the director of Grand Palais Immersif told the\u00a0Art Newspaper<\/em>, that the\u00a0Mona Lisa<\/em>\u00a0show will encompass \u201csensorial environment, narrative projections, and many interactive experiences.\u201d<\/p>\n

This is not the first time the RMN has organized a digital exhibition. The 2016 show \u201cEternal Sites\u201d at the Grand Palais reconstructed UNESCO World Heritage sites that had been damaged by ISIS in Syria and Iraq. And in 2020, \u201cPompeii\u201d offered a digital recreation of the ancient city. More immersive exhibitions are to come, including one focused on the work of Czech artist Alphonse Mucha organized in collaboration with his foundation.<\/p>\n

Souce: Art News<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  First it was van Gogh, then it was Monet. Now, it\u2019s Leonardo da Vinci\u2019s\u00a0Mona Lisa\u00a0that will have its own immersive installation. An experience themed around the iconic painting is headed to the Palais de la Bourse in Marseille, France. The immersive installation is co-organized by the\u00a0Louvre\u00a0and\u00a0Grand Palais\u00a0Immersif, a new initiative by the Grand Palais.<\/p>\n","protected":false},"author":1,"featured_media":2328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85,63],"tags":[],"yoast_head":"\nMONA LISA IMMERSIVE EXPERIENCE COMES TO FRANCE - VY GALLERY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vygallery.com\/en\/mona-lisa-immersive-experience-comes-to-france\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONA LISA IMMERSIVE EXPERIENCE COMES TO FRANCE - VY GALLERY\" \/>\n<meta property=\"og:description\" content=\"  First it was van Gogh, then it was Monet. Now, it\u2019s Leonardo da Vinci\u2019s\u00a0Mona Lisa\u00a0that will have its own immersive installation. An experience themed around the iconic painting is headed to the Palais de la Bourse in Marseille, France. 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