Integrated Art Exhibition – The trend of multi-emotional experiences
Not only to experience visual art, new contemporary art from materials to practices, the integrated art exhibition is a place to introduce unique and original works of artists.
Audience is the center
Contemporary exhibition “The Journey to Glow up” combines sound, light and 3D experience (taking place from now until December 22, at Vy Gallery, 20 Nguyen Van Thu Street, Da Kao Ward, District 1.) attracts the attention of many young people. The experience does not stop at the senses, but the viewer contributes to the completion of the work, when each feeling the audience writes on paper, it will randomly paste and decorate on the white wall in the exhibition space.
Sticking her feelings on the wall and decorating with a flower branch, Chau Ngoc Ha (25 years old, advertising designer, living in District 4) shared: “Also working in the creative industry, so I usually attend exhibitions, the current trend is integrated exhibitions which attracts and retains people to enjoy. There is even an exhibition that sells tickets for nearly a million dong, but the space is worthy and at every corner of the exhibition, visitors can have shimmering check-in images, the audience is very supportive.”
The integrated exhibition space like “The Journey to Glow up” is not the first time appearing in Ho Chi Minh City, but is increasingly proving its attraction. Each exhibition area offers different experiences thanks to the change in color of light and music, thereby helping viewers to be completely “adventurous” in the art space.
Not only that, the integrated exhibition also introduces unique products with bold styles. Choosing T-shirts and canvas bags with pictures of paintings in the exhibition for gifts, Tran Hoai Thuong (23 years old, a communications executive, in Tan Phu district) shared: “To hunt for unique gifts, I often look for gifts in exhibitions like this, because here, the product is usually limited edition. People with economic conditions can collect billions of dollars’ worth of paintings, and here you can collect items that you can’t find anywhere else at a reasonable cost.”
Integration to sublimate
With a regular painting exhibition, it does not take too long to prepare, even a professional team can take just one day more. But with integrated exhibitions, the space is installation and to complete a formal exhibition, it is normal to take several months to prepare.
Mr. Tuan Tran (35 years old, manager of an exhibition space in District 1) shared: “Sometimes the workload is 70% complete, but it has to be redone from the beginning due to a change in the combination of ideas. Because it is an integrated exhibition, I have to make every corner of the space, the work must be in harmony and honor each other to the maximum, so every small change in every corner affects each other. The cost for exhibitions like this is quite expensive, not to mention an idea for each exhibition, most of the accessories are only used once, so it is more expensive.”
Many art curators and artists now recognize that the greatest value of a contemporary work such as a painting or installation work, conceptual work, digital work, etc. mainly lies in the value of ideas, a breakthrough, originality, or creative concept associated with an author or group of authors. But also, when the work has been formed, it is very easy to copy, counterfeit, even the fake version is sometimes more beautiful than the original, even though it has completely lost its creative value. Therefore, the guarantee of ownership is the factor that artists pay the most attention to when participating in an integrated exhibition.
The trend of integrated exhibitions in the country is increasingly welcomed, but the immediate story of copyright is still a long way with the journey to the professional art market. For domestic artists, the current integrated exhibition is a trend so that they can bring their works closer to the audience.
From an artist’s perspective, artist Ha Ngoc Anh Thu, who exhibits oil paintings in the integrated exhibition “The Journey to Glow up”, shared: “I want to use paintings combined with music to get closer to the world. Young people, who love to explore with many senses such as hearing, seeing, touching, smelling, etc. Like any painter, everyone wants their “child” to be known by many audiences not only as a picture but also as a painting – a part of memory, when you come to such an art space, you will have more emotions, experiences and impressions. That will be an unforgettable memory. I think everything that is done from the heart and passion, will touch the hearts of the public.”
